[D521.Ebook] Free Ebook Value: The Four Cornerstones of Corporate Finance, by McKinsey & Company Inc., Tim Koller, Richard Dobbs, Bill Huyett

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An accessible guide to the essential issues of corporate finance

While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out.

Value explores the core of corporate finance without getting bogged down in numbers and is intended to give managers an accessible guide to both the foundations and applications of corporate finance. Filled with in-depth insights from experts at McKinsey & Company, this reliable resource takes a much more qualitative approach to what the authors consider a lost art.

• Discusses the four foundational principles of corporate finance
• Effectively applies the theory of value creation to our economy
• Examines ways to maintain and grow value through mergers, acquisitions, and portfolio management
• Addresses how to ensure your company has the right governance, performance measurement, and internal discussions to encourage value-creating decisions

A perfect companion to the Fifth Edition of Valuation, this book will put the various issues associated with corporate finance in perspective.

• Sales Rank: #63130 in Books
• Published on: 2010-11-09
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .92" w x 6.30" l, 1.02 pounds
• Binding: Hardcover
• 272 pages

Review
marches the reader through the very practical issues that affect value. (Financial Times, November 2010).

From the Inside Flap
From the team behind Valuation—the #1 bestselling reference on corporate finance—comes a decision-making guide for all executives to use as they create, manage, and sustain shareholder value.

Corporate leaders are regularly confronted with conventional wisdom and half-truths about value creation. They're given conflicting advice about what will or won't appeal to investors, often contradicting their own judgment about what builds lasting worth in their companies and the economy.

In Value: The Four Cornerstones of Corporate Finance, partners from the management consulting firm of McKinsey & Company describe the basic principles of value creation and their relevance. Internalizing these principles—or cornerstones—gives decision makers the independence and courage they need to challenge conventional wisdom, defy half-truths, and build thriving businesses.

The four cornerstones are:

• The Core of Value: a business's value is driven by its growth and return on capital, and resulting cash flows

• The Conservation of Value: value is created when companies generate higher cash flows, not by simply rearranging investors' claims on cash flows

• The Expectations Treadmill: movements in company share prices reflect changes in the stock market's expectations, not just underlying performance

• The Best Owner: the value of a business is not an absolute but, rather, depends on who is managing it and the strategy pursued

While there are many books that cover selected topics within corporate finance—often for specialized practitioners—it's the rare book that offers leaders a unifying viewpoint of business. Value is that book.

From the Back Cover
Praise for VALUE

"Value will help senior leaders and their boards act on bold ideas for creating value in the businesses they lead. The four principles of value creation are a concise guide to growing and shaping companies."
—Ed Breen, Chairman and Chief Executive Officer, Tyco International Ltd.

"In a complex business world, we shouldn't overlook the relatively simple financial principles that underlie the creation of long-term shareholder value. This book gives corporate leaders a clear base of knowledge for creating and sustaining value under any economic, industry, or company circumstances."
—Dominic J. Caruso, Chief Financial Officer, Johnson & Johnson

"More than a handbook, this is the bible of value creation. It should be read by corporate leaders across the entire spectrum. It also reminds us not to ignore the abiding financial principles that guide companies to long-term value creation."
—Stefan Krause, Chief Financial Officer, Member of the Management Board, Deutsche Bank AG

"A valuable source of guidance for business leaders who are focused on creating real, lasting value."
—Mark Loughridge, Senior Vice President and Chief Financial Officer, Finance and Enterprise Transformation, IBM Corporation

"A very useful, no-nonsense guide for creating shareholder value. Competition, capital structure, acquisitions, buybacks, dividends, and more—it's all here with straightforward principles and examples."
—Keith S. Sherin, Vice Chairman and Chief Financial Officer, General Electric Company

"If more owners and executives had the overriding objective of long-term value creation—and enough knowledge about how to create it—then our financial world would be a more stable one."
—Rajiv Singh, Vice Chairman, DLF Limited

"Value cuts through clutter and myopia to provide a sound foundation for leaders who are building enterprises that thrive and serve society."
—Daniel Vasella, MD, Chairman, Novartis AG

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Ilia Florentin
Great condition, as promised.

0 of 0 people found the following review helpful.
Five Stars
By Jeff Zumwalt
Great product

21 of 21 people found the following review helpful.
Great book for managers AND investors
By Brian Stolz
Value is one of the best books I've read that cuts to the core of how businesses should operate. It focuses the reader on the four ways that value is created and guides us through both business and market implications for companies who create value versus those that focus on the wrong things. Messrs. Koller, Dobbs and Huyett cover a number of topics that any business leader or investor would find useful.

The first part of the book identifies the four pillars of value and helps to answer the following questions:
1) When is growth or return on invested capital more important? How does each increase value?
2) How do you identify activities that add value versus ones either diminish value or shift risk around?
3) How do you spot a company on the wrong end of the "expectations treadmill" and what are the implications?
4) How can you take advantage of the "Best Owner" principle? What are the implications for M&A?

In the second part of the book, the authors break down the stock market in aggregate. They help the reader understand how the market works, compare the link between interest rates and inflation with P/E performance over the last 100 years, model the stock market and explain where and why stock market bubbles occur. Next, they discuss the problems with earnings management and show what a poor job "consensus earnings" do at actually forecasting the future. Their message to managers is just don't do it.

In part three, the authors dive into value creation and discuss what drives return on capital. They break down return on invested capital by industry segment from 1965-2007 and provide the reader with insights into why some industries perform better than others. For investors, this segment is particularly interesting as the book explains that the ROIC advantages or disadvantages of specific industries tend to be sticky meaning we should expect those with an advantage to retain it barring any major structural shifts. The book then explores growth, discusses why growth is difficult to sustain and reviews how different types of growth are rewarded in the market.

The book discusses the following concepts in great detail including portfolio theory (The Business Portfolio ch. 12), M&A (ch. 13), risk (ch. 14), capital structure (ch. 15) and investor communications (ch. 16). These sections all offer insight and pose questions that will make managers rethink how they address these topics. With portfolio theory, the authors explain how the best owner principle should drive what businesses a company operates. In M&A, the book takes a look at what makes a good versus bad acquisition. In risk, the reader gets help thinking through external risks and how to help manage these risks. Chapter 15 discusses capital structures and how companies should think through their debt-to-equity mix, identify the "savings" from debt versus equity, and discuss how to return excess free cash flow to investors. In chapter 16 the authors explore investor communications in detail and describe what types of activities are helpful versus those that do not add much value.

The book closes out with a final chapter, entitled Managing for Value, that provides the "so what" of the topics discussed. It provides guidance for how managers and boards should use the four pillars of value to help guide decisions and identify the right activities to undertake to maximize value creation.

I recommend that you read this book if you want to improve your decision making as a manager or board member. You should also read this book if you want to better identify activities that should create value as an investor.

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[N528.Ebook] PDF Ebook Orthopaedic Emergencies (Emergencies Series), by Casey J. Humbyrd, Benjamin Petre, Arjun S. Chanmugam, Dawn M. LaPorte

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A rapid reference guide to the approach and management of orthopaedic emergencies, this book provides quick differential diagnosis and treatment guidance for the emergency physician and orthopaedic resident and trainee. Chapters detail the initial management of musculoskeletal injuries, including reduction, splinting, and casting techniques for specific fractures and soft tissue injuries. A stepwise, how-to approach ensures easy learning, and an abundance of images provide clarity in instruction. This book also helps the reader identify those patients who can be appropriately treated as outpatients and patients who require urgent and emergent orthopaedic consultation.

• Sales Rank: #1644875 in Books
• Brand: Humbyrd, Casey Jo, M.D./ Petre, Benjamin, M.D./ Chanmugam, Arjun S., M.D./ Laporte, Dawn M., M.D.
• Published on: 2012-05-18
• Released on: 2012-05-18
• Original language: English
• Number of items: 1
• Dimensions: 4.00" h x 1.50" w x 6.90" l, .60 pounds
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

Review

"This offering is among the best in its efficiency, ease of use, and completeness. I think it would be a great gift for most orthopedic and emergency room programs to give to their first year residents as they get started on the floors or in the ER. It also can serve as a great quick reference for primary care sports physicians who would appreciate an extra boost of confidence when treating patients with musculoskeletal injuries." -- Mark R. Hutchinson, MD, University of Illinois at Chicago College of Medicine

About the Author

Casey Jo Humbyrd, MD, is a resident at the Department of Orthopaedic Surgery, Johns Hopkins Hospital in Baltimore, Maryland.

Benjamin Petre, MD, is Sports Medicine Specialist at The Orthopedic and Sports Medicine Center in Annapolis, Maryland.

Arjun Chanmugam, MD, MBA, is Associate Professor, Department of Emergency Medicine, at The Johns Hopkins University School of Medicine in Baltimore, Maryland.

Dawn M. LaPorte, MD, is Associate Professor, Division of Hand Surgery, Department of Orthopaedic Surgery at Johns Hopkins Hospital in Baltimore, Maryland.

Most helpful customer reviews

0 of 0 people found the following review helpful.
one of my favorite resource as a family resident/urgent care provider
By family guy
one of my favorite resource as a family resident/urgent care provider. practical information only in a well organized format. glad i found this book. i've gone through several and this is by far the best. authors trained from a well respected academic institution; i trust their recommendations

1 of 2 people found the following review helpful.
very, very helpful
By Stella Fitzgibbons
My ER experience has been pretty spotty, and ortho is one of my weakest areas. This book takes you through the very basics ("how to apply a splint") and covers common problems. It makes it clear in every situation what pitfalls lurk and how to avoid them, when to worry or page ortho stat, how soon to follow up and which to admit. I got it in Kindle form and keep It handy in my small ER, both as a reference and as a great way to review the important stuff.

0 of 1 people found the following review helpful.
Four Stars
By perezmdem
Good for ERvor urgent care. Only orthopedic emergencies.

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[T867.Ebook] Download PDF The Kentucky Barbecue Book, by Wes Berry

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Kentucky's culinary fame may have been built on bourbon and fried chicken, but the Commonwealth has much to offer the barbecue thrill-seeker.

The Kentucky Barbecue Book is a feast for readers who are eager to sample the finest fare in the state. From the banks of the Mississippi to the hidden hollows of the Appalachian Mountains, author and barbecue enthusiast Wes Berry hit the trail in search of the best smoke, the best flavor, and the best pitmasters he could find. This handy guide presents the most succulent menus and colorful personalities in Kentucky.

While other states are better known for their 'cue, the Kentucky style is distinct because of its use of mutton and traditional cooking methods. Many of the establishments featured in this book are dedicated to the time-honored craft of cooking over hot hardwood coals inside cinderblock pits. Time intensive and dangerous, these traditions are disappearing as methods requiring less manpower, less wood, and less skill gain ground. Pick up a copy of this book and hit the road before these great places are gone.

• Sales Rank: #2773847 in Books
• Published on: 2015-01-12
• Original language: English
• Number of items: 1
• Dimensions: 8.80" h x 1.00" w x 5.70" l, .0 pounds
• Binding: Paperback
• 384 pages

Review
"This book is an education in all things Kentucky barbecue―smoke, time, pork, burgoo, and the ever-whangy, sometimes misunderstood mutton. With Wes Berry's Kentucky Barbecue Book in hand, readers are sure to embark on a lip-smacking trip through the best BBQ in the Bluegrass State."―Maggie Green, author of The Kentucky Fresh Cookbook

"This is a love letter to the old Kentucky. It's written from the heart, and Berry used his barbecue quest as an excuse to get off the interstates and savor the landscapes and people found along the blue highways and country roads of your state. Next time I come to Kentucky, I hope to have a copy in my glove compartment."―John Shelton Reed, coauthor of Holy Smoke: The Big Book of North Carolina Barbecue

"Berry has given us a first-person tour through a state he loves, through foods prepared with care, humor, and devotion. He and the people he meets can turn a phrase, sniff out a story, and dig into history on the plate. The Kentucky Barbecue Book is the cure for all your Upper South barbecue blues."―Elizabeth Engelhardt, author of Republic of Barbecue: Stories beyond the Brisket

"Read Wes Berry's book and you'll recognize: 1) He's a cantankerous thinker, with a pleasantly skewed sense of humor. 2) He's an able observer and compiler of culinary culture, whose time in Kentucky barbecue pits is unmatched."―John T. Edge, author of Southern Belly: The Ultimate Food Lover's Companion to the South

"In The Kentucky Barbecue Book, Wes Berry does all the hard work for you. He's been to the places, good and bad, so you can stop only at the best ones. He's dug up the ancient history of the state's smoked art, so you don't have to get sauce prints on the library's rare volumes. He's traveled to other states and sampled their smoked meat so you can understand Kentucky barbecue in context. If your curiosity extends beyond the plate, give Wes Berry and his book your attention. He will tell you more about Kentucky barbecue than any one else has ever committed to print."―Lolis Eric Elie, author of Smokestack Lightning: Adventures in the Heart of Barbecue Country

"Forget about Texas, Tennessee, Kansas, and the Carolinas. Kentucky has some of the best American barbecue you've never heard of. Wes Berry may suffer from HEBD (Hyper Enthusiastic Barbecue Disorder), but he's determined get the word out about the wood-burning pits, lip-stinging sauces, and belt-loosening barbecue pork, beef, turkey, and yes, mutton of his beloved Kentucky. In this lively, authoritative, irreverent, and meticulously researched book, you'll experience everything from Monroe Country dip (made with vinegar and lard) to Owensboro-style barbecued mutton, from burgoo (Kentucky's iconic stew) to banana pudding."―Steven Raichlen, author of The Barbecue! Bible

"Beginning in western Kentucky and moving eastward, Berry takes readers on a barbecue pilgrimage, profiling each stop with care, humor, and devotion. . . . This book is a love letter to the landscapes, people, and rich barbecue traditions of the Commonwealth. Honoring the wood-burning pits, lip-stinging sauces, and belt-loosening barbecue pork, beef, turkey, and mutton of his beloved home state, Berry asserts that Kentucky's barbecue is worthy of recognition and exploration."―Cookbook Digest

"[A] lively, often humorous, always hunger-inducing 356-page love song to Kentucky barbecue. . . . [The Kentucky Barbecue Book] strikes the perfect tone between worshipfulness and irreverence. A must-read for any serious student of American barbecue."―Steven Raichlen's Barbecue! Bible

"Berry's guide not only puts Kentucky barbecue on the map for foodies, but it also recognizes and describes a folk culture unique to the state's borders."―Farmer's Market Online

"Don't miss this passionate exploration of the recipes, traditions, and people who have helped shaped Kentucky's uniquely regional slow-food dish."―Taste of the South

About the Author
Barbecue aficionado Wes Berry is associate professor of English at Western Kentucky University.

Most helpful customer reviews

2 of 2 people found the following review helpful.
well-written guide to barbeque in the Bluegrass State
By R. Shelby
Wes Berry could be my next hero. He traveled the Commonwealth of Kentucky sampling the fare at barbeque joints -- a job I would dearly love. His initial goal was to write a travelogue as he visited every barbeque eatery in the state. Along the way, personalities, history, trivia and traditions got mixed into the travelogue. The result is a book with personality -- not purely travelogue or restaurant reviews or history but a blend of these. Mr. Berry lists barbeque restaurants in the state region by region. He tells us what he liked and didn't much care for at each place. But he also writes of people he met, cooking methods, and the restaurants' stories. If one is a fan of barbeque and happens to be in the Bluegrass state, then "Ky BBQ" will help one make a knowledgeable choice of dining establishments. If one isn't going out to eat, the book will make you feel as though you've visited the restaurant through it's first-person account of Mr. Berry's visit. I particularly enjoyed reading about his visits to barbeque places I have frequented. Very enjoyable book if you love barbeque -- especially if you are in Kentucky.

2 of 2 people found the following review helpful.
Mostly just a guide to BBQ joints in each region
By J. Rogers
This is more about reviews of BBQ joints. KY BBQ is famous for mutton so I thought this book would share some of that information - unfortunately there's not one recipe for BBQ mutton. Also the kindle version doesn't have an index - you have to search.

1 of 1 people found the following review helpful.
The Best BBQ Book on the Smoker
By SW
Wes Berry, a native Kentuckian, represents KY BBQ with pride and elegance in "The KY BBQ Book." Berry blends BBQ vocabulary with genuine character as he travels around the state describing the multitude of calories that filled his palate. "The KY BBQ Book" is relatable to any audience, young or old, novice BBQ lover or professional BBQ dweller. Personally, I'm the furthest thing away from a BBQ expert, but I enjoyed the book just as much as a person who would smoke a slab of meat every day. Berry's writing is playful and artistic in its own way. With each new place, Berry makes you feel like you're sitting across the table enjoying the meat with him. Through each stop, I picture myself walking in the doors, sitting down, enjoying some BBQ, and heading off to the next destination. If I were traveling the state, I wouldn't leave this book behind. Berry points out all the mom-and-pop BBQ joints across KY. As a fellow Kentuckian, now Californian, "The KY BBQ Book" brings back a sense of pride I have for my beloved state. My Old Kentucky Home is represented well due to Berry's book. "The KY BBQ Book" is a must-have for all inside and outside of the state. If you want to study up on the different styles of BBQ, give this book a taste. If you live in KY, you better have this book on the smoker. And, if you enjoy reading a book with sincere character by (what seems to be) a warm-hearted fella, give this book a read.

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[Z994.Ebook] Download PDF Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your C

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Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.

• Sales Rank: #340643 in Books
• Brand: Brand: Emerson n Church Publishers
• Published on: 2009-02-09
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 6.00" w x .50" l, .65 pounds
• Binding: Paperback
• 167 pages

Features

• Used Book in Good Condition

About the Author
Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, Raising More Money with Newsletters than You Ever Thought Possible, and Keep Your Donors: The Guide to Better Communications & Stronger Relationships.
He is in demand as a communications trainer, traveling internationally to present his workshops. He is an award-winning magazine journalist (which means he knows how to tell a story).
And he gets results. His work has won three prestigious Gold Quill awards, given annually to communications programs judged to be among the most effective in the world. He s written numerous cases for successful campaigns, totaling more than $1.5 billion (B as in Boy) in goals.

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16 of 17 people found the following review helpful.
The nuts and bolts of inspired writing to help your favorite cause
By Patti J. Saunders
If you bought every book ever published about capital campaigns, they'd all say the same thing: you need a case statement. They might even give you a bullet list of the sorts of things that are normally included in a case statement (but maybe not).

So you know you need a case statement, but you aren't sure exactly how to go about doing it. Most of us fundraisers give up right there and advise our executive director or board to hire a consultant for the campaign and have the "experts" write the case statement.

Sure, that's one way to go. An expensive way, but it does work.

However, for a mere $24.95 you can buy Tom Ahern's newest book and learn everything you need to know, then do it yourself. You'll save your organization a lot of money while becoming a better writer ~and~ a better fundraiser. Not only that, you'll be thoroughly entertained and amused while you read.

If you're serious about raising money for a cause you care about, this might be the best $24.95 you'll ever spend.

Buy Ahern's other books, too -- if writing well is important to you and your job, they're worth their weight in gold.

8 of 8 people found the following review helpful.
Pushes you to new heights
By Erin D. White
This book helped me achieve one of my greatest accomplishments as a fundraiser: drafting a stirring and compelling case for support in 10 days. I worked round-the-clock and checked in with trustworthy editors throughout the process, but this book was the true guide. I'm a guidebook enthusiast, and this is one of the best. Seriously. Fun, clear, focused, practical. Get it and make it your religion. You won't be disappointed.

8 of 9 people found the following review helpful.
Every nonprofit must have a case statement
By Richard E. Schwartz
Tom Ahern is a courageous guy. He's written this wonderful, important, thorough, step-by-step guidebook to conceiving and writing arguably the most important document your nonprofit can have: a case statement. Then he starts Chapter 31, Reality Check, with the subhead: "A less-than-great case won't kill your capital campaign." And includes in the Appendix Steve Manzi's Myth of the Campaign Case Statement Publication: "But you know what? Almost nobody really reads the Case Statement."

Well, first of all Tom's book shows you exactly how to get prospective donors to read your case statements. He covers everything from research and interviewing to organizing your thoughts. He tosses in emotions, headlines, and photos, too.

More important, for this strategician at least, is that Tom argues that every nonprofit needs to ask itself fundamental questions. He writes: "The mere act of writing a case helps you - forces you, really - to deeply investigate your organization's impact on the world, so you can successfully explain that impact to donors and prospects.

"Having a current case for support on file is an act of good management. A case consolidates your messages for common reference by staff and board, putting every potential voice, writer, and advocate on the same page."

I'd put it even more forcefully. Perhaps the number one problem I've seen in nonprofits is a lack of consensus why the organization exists and what it uniquely does. From a strategic point of view, everything you do emanates from that common understanding. It's not a nicety. It's an absolute.

Tom shows you how to make your case in writing. Start today.

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[Q761.Ebook] Download Ebook Pelvic Power: Mind/Body Exercises for Strength, Flexibility, Posture, and Balance for Men and Women, by Eric Franklin

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Combining scientific principles with movement and imagery exercises that are both effective and fun, this book demonstrates how to create a stronger body by toning the pelvic floor. Focusing on the biomechanics of the pelvic floor, which acts as a support for the inner organs and contains a passage for the urethra, the sex organs, and the rectum, this guide shows how the pelvic floor plays an important role in almost all movements, balance, and body posture. The exercises train the muscles and joints and improve the tone of the organs, thereby increasing energy flow, eliminating incontinence, and keeping sexual organs healthy. The mind-body techniques are used to increase awareness of this part of the body and to improve sexual stamina.

• Sales Rank: #145713 in Books
• Published on: 2003-11-01
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .35" w x 7.50" l,
• Binding: Paperback
• 127 pages

Review
"Accurate and highly understandable sketches...useful for men and women, teachers and students alike."� —Journal of Dance Medicine and Science

About the Author
Eric Franklin is a member of the International Association of Dance Medicine and Science and is the head of the Franklin Method Institute in Uster, Switzerland. He is the author of Relax Your Neck, Liberate Your Shoulders and Dynamic Alignment Through Imagery.

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51 of 52 people found the following review helpful.
The most practical book!
By Togo
I highly recommend this book to whoever wants to understand the mechanics of the pelvis, and identify pelvic imbalances and increase awareness of the pelvis to the rest of the body, especially for physical therapists, structural bodyworkers, and movement re-educators. The author guides the reader through step by step instruction to increase awareness of body landmarks, movement, breath, and holding patterns with well-described sentences and lots of helpful illustrations.

By understanding the relationship between sitz-bones, tail bone, pubes, anterior iliac spine, femur, spine, organ, and breath, the application of this book is tremendous.

My "seeing" skill (structural assessment) is significantly enhanced and identifying muscular and movement imbalances have become much clearer and easier.

I am grateful that Eric Franklin wrote this book because I am able to help my clients with leg length discrepancy, lower back pain, foot pain, knee pain, hip pain, poor posture with a clearer understanding of mechanics, structure and movement.

18 of 19 people found the following review helpful.
Unique topic; precision exersizes and illustrations.
By Taiji Dreamer
This book is a gem, though I agree with several reviewers that the cover illustration is a poor choice. Luckily, it was one of the few poor choices that the author allowed into this book. The sequence of exercises, the illustrations and the well constructed mental imagery make a topic that is very difficult to "wrap you head around", feel accessible. This is a difficult task because few persons that have any grasp of the material covered in this book would even attempt to teach it without a hands-on face-to-face access to a student. Teaching this material is made even more difficult since our culture imparts many social difficulties in even speaking about this portion of the anatomy.
I teach taiji and various moving meditations and have some knowledge of numerous martial arts and meditative body works that all consider subtle control of the pelvic floor muscles to be a critical step in internal energy work. Teaching or coaching a person to mentally discover, and then actively work with these muscles can be very difficult, for all the reasons Eric Franklin outlines in this book. If the only thing that I got from this book was improving my repertoire of images for working with students it would have been a great find. However, the most important aspect of this book was that I found his exercises helped me to improve my own connection with, and sensation into, these important integrators of my internal somantic space. I wish to express my sincere gratitude to the author for this book, the gratitude that a student feels towards a teacher when new learning blossoms. Thank you

96 of 100 people found the following review helpful.
Review by former physiology teaching fellow....
By Patrick D. Goonan
In my earlier years, I was a teaching fellow in physiology and a research biochemist. I have a strong background in physiology, but later I went back to school for psychology and my studies included work in somatic psychology. I am also a meditation instructor and do a lot of public speaking on various topics related to the mind-body issue. I also use biofeedback in my practice, so these kinds of books are part of my meat and potatoes living.

In this volume, Mr. Franklin has done an EXCEPTIONAL job of describing the structure, function and importance of the pelvic area and how to strengthen and balance it. He takes a very integral approach to the connection between mind and body and the book although a bit of a difficult read for people without some background in biology is still very accessible. This accessibility is partly due to the detailed and easy to follow descriptions, organization of material and excellent diagrams that clearly illustrate key points.

This book also covers beliefs about the flow of energy through the pelvis and it's relationship to other body systems and the mind as understood by the various world's wisdom traditions. There are also good exercises to explore these concepts from the inside yourself.

I think this is a most own book for any massage therapist, athlete, dancer or yoga instructor who wants a deep understanding of the pelvis, how to strengthen it and how it contributes to the overall health of the body. This is truly a unique book and worthwhile read.

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